Popular Times
Definition
Popular Times provides insights into the typical weekly visitation patterns at a location, highlighting peak and off-peak hours. Using occupancy metrics, it reveals when a location generally experiences higher or lower visitor traffic throughout a standard week.
Occupancy
The metric measures occupancy which is a prediction of how many people were staying at the location within each hour of the week. Occupancy is represented as a number between 0 and 1 (normalized on a weekly basis), where 1 is the peak occupancy for the location across a typical week and 0 means a prediction of no traffic at all. Occupancy numbers are modeled from our predictions of non-residents of the location staying there within each hour of the week.
Limitations
Metrics are not produced for locations larger than 70,000 sqm; these locations will not have any results. Only 1% of venues are affected.
What questions does it answer?
- What is the most popular day of a week or hour at the location?
- When is the location usually less crowded?
- How does visitor traffic vary across different days of the week?
- Is the location consistently busy at certain times, or does it fluctuate?