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Terms of Service

Please note that our Terms of Service are accessible exclusively through https://www.unacast.com/terms-service

General​

One of the drawbacks when working with location data is the possibility of identifying or reverse engineering individuals. Therefore, privacy is one of the most important topics to discuss in any product providing location insights.

Unacast is not only compliant with regulations, we are also forward-thinking and more strict in our Visitation product. All provided metrics are aggregated, transformed, and combined in statistical or Ml models, ensuring individual privacy is preserved.

We Protect Individuals Privacy​

To avoid the possibility that individuals can be identified or reverse engineered, we implemented several technical steps to make this impossible.

  1. We do only provide aggregated data as features into our models. We do not have any models which are based on individual identifiable data.
  2. The aggregated data we use is transformed to correct potential population biases and the storage and aggregation is happening on the 1st party provider side.
  3. The targets we are using to train our models are based on our own historical aggregated products and we do not use individual identifiable data as direct input to the model.
  4. Our final predictions are based on an ensemble of different models of which some are unexplainable. Meaning that it is mathematically not possible to reverse engineer the original features based on the final output.
  5. Finally, our predictions are aggregated over longer time frames, dependent on the metric between 1 week and 1 quarter.

Summarised, one of the major benefits of Unacast's Machine Learning strategy is to provide high quality location insights while preserving individuals privacy and make reverse engineering impossible.

EU AI Act​

We at Unacast do not only comply, we also support the latest developments to enhance privacy regulations. Therefore, we have internal documentation of all our model development available if needed to be compliant with the EU AI Act. In addition, our products are designed to be used in agreement with regulation and our customers are not allowed to use our products in any way that violates given regulations.

FAQ​

Does Unacast have the right to use this data?​

Yes, we have full rights to use this data. We abide by all applicable laws and regulations and hold consumer data privacy in high regard. All of Unacast’s data providers have warranted that the data they collect and provide to Unacast is done in accordance with all applicable laws.

What is Unacast’s Privacy Policy?​

Unacast processes and aggregates data from multiple providers. This assures the breadth and veracity of the data we supply to our customers, who use Unacast’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies. We take consumer privacy seriously and ensure that our data platform remains fully transparent and compliant with industry and legal requirements. Critical to this endeavor is ensuring that our data suppliers comply with all applicable privacy laws.

How does Unacast protect consumer privacy?​

  1. Data in aggregate: All Unacast products are built on aggregated data from multiple sources, location signals, and devices.
  2. No real-time tracking: Unacast processes its location data with a 48-72 hour delay. No location data is received (or processed) in real-time.
  3. No universal tracking: Unacast creates and maintains latitude/longitude based geo-fences around commercial locations of interest only – like shopping, dining, entertainment or event destinations.
  4. No sensitive places: Unacast applies its own privacy-enhancing technology, PrivacyCheck, to all of its products to ensure that any data generated by consumer mobile devices while visiting sensitive locations (like schools, healthcare facilities, and churches) is never used, shared, or resold.
  5. Consumer opt-out: Unacast honors mobile users’ requests to not accept location data from their mobile devices – and we share those requests with our partners.
  6. CCPA: The CCPA refers to the California Consumer Protection Act, which went into effect on January 1, 2020. The CCPA grants California residents certain rights with respect to the collection and sale of their Personal Information.
  7. GDPR: The GDPR, or General Data Protection Regulation, is currently in effect. It applies to non-EU organizations to the extent they offer goods or services to EU residents or monitor the behavior of EU residents.

More information​

If you are interested in a more detailed walkthrough on how Unacast handles privacy, please take a look at our privacy policy as well as FAQ