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Schema

Foot-traffic Weekly

Foot-traffic weekly describes the estimated visitation to locations aggregated on a weekly bases.

Field nameTypeDescriptionExample
location_idstringThe geographical identification of a value in the data set.ed5ca2fd-69d9-4e6a-ae59-abeb39b13fb8
brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
brandstringName of brandWeight Watchers
naics_idstringID of North American Industrial Classification System812191
naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
us_state_idstringID of US State32
us_statestringName of US StateNevada
us_county_idstringID of US County32003
us_countystringName of US CountyClark County, NV
us_census_tract_idstringID of US Census tract32003002707
us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
us_census_block_group_idstringID of US Census block groups320030027072
us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
us_metro_area_idstringID of US Metropolitan statistical area29820
us_metro_areastringName of US Metropolitan statistical areaLas Vegas-Henderson-Paradise, NV
street_addressstringUS Street Addresses5835 S Eastern Ste 104
zipstringUS ZIP codes89119
h3stringID for Hexagonal hierarchical geospatial indexing system8a2986bb3d47fff
observation_start_datestring (yyyy-mm-dd)The start date for the period this observation took place.2023-02-05
observation_end_datestring (yyyy-mm-dd)The end date for the period this observation took place.2023-02-11
person_countintEstimated sum of visitors to the location during the observation period.2,772
person_count_p50intEstimated median of daily visitors to the location in a week.409

Foot-traffic Monthly

Foot-traffic monthly describes the estimated visitation and demographics of visitors to locations aggregated on a monthly bases.

Field nameTypeDescriptionExample
location_idstringThe geographical identification of a value in the data set.ed5ca2fd-69d9-4e6a-ae59-abeb39b13fb8
brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
brandstringName of brandWeight Watchers
naics_idstringID of North American Industrial Classification System812191
naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
us_state_idstringID of US State32
us_statestringName of US StateNevada
us_county_idstringID of US County32003
us_countystringName of US CountyClark County, NV
us_census_tract_idstringID of US Census tract32003002707
us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
us_census_block_group_idstringID of US Census block groups320030027072
us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
us_metro_area_idstringID of US Metropolitan statistical area29820
us_metro_areastringName of US Metropolitan statistical areaLas Vegas-Henderson-Paradise, NV
street_addressstringUS Street Addresses5835 S Eastern Ste 104
zipstringUS ZIP codes89119
h3stringID for Hexagonal hierarchical geospatial indexing system8a2986bb3d47fff
observation_start_datestring (yyyy-mm-dd)The start date for the period this observation took place.2023-01-01
observation_end_datestring (yyyy-mm-dd)The end date for the period this observation took place.2023-03-31
person_countintEstimated sum of daily visitors to the location during the observation period.2,772
person_count_p50intEstimated median of daily visitors to the location in a week.409
people_fraction_age_18_29floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_30_39floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_40_49floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_50_59floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_60_69floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_70_79floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_80_and_abovefloatEstimated fraction of visitors within this age group.0.182
people_fraction_education_high_schoolfloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_college_without_degreefloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_associatefloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_bachelorfloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_master_and_abovefloatEstimated fraction of visitors with this education level.0.182
people_fraction_gender_femalefloatEstimated fraction of visitors with this gender.0.182
people_fraction_gender_malefloatEstimated fraction of visitors with this gender.0.182
people_fraction_income_25k_and_lessfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_25k_50kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_50k_75kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_75k_100kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_100k_125kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_125k_and_abovefloatEstimated fraction of visitors within this income range.0.182
people_fraction_race_amerindianfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_asianfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_blackfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_whitefloatEstimated fraction of visitors with this race.0.182
people_fraction_race_otherfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_two_or_morefloatEstimated fraction of visitors with this race.0.182

Foot-traffic Quarterly

Foot-traffic quarterly describes the estimated visitation, demographics, return rate, visit length, and capture rate of visitors to locations aggregated on a quarterly bases.

Field nameTypeDescriptionExample
location_idstringThe geographical identification of a value in the data set.ed5ca2fd-69d9-4e6a-ae59-abeb39b13fb8
brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
brandstringName of brandWeight Watchers
naics_idstringID of North American Industrial Classification System812191
naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
us_state_idstringID of US State32
us_statestringName of US StateNevada
us_county_idstringID of US County32003
us_countystringName of US CountyClark County, NV
us_census_tract_idstringID of US Census tract32003002707
us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
us_census_block_group_idstringID of US Census block groups320030027072
us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
us_metro_area_idstringID of US Metropolitan statistical area29820
us_metro_areastringName of US Metropolitan statistical areaLas Vegas-Henderson-Paradise, NV
street_addressstringUS Street Addresses5835 S Eastern Ste 104
zipstringUS ZIP codes89119
h3stringID for Hexagonal hierarchical geospatial indexing system8a2986bb3d47fff
observation_start_datestring (yyyy-mm-dd)The start date for the period this observation took place.2023-01-01
observation_end_datestring (yyyy-mm-dd)The end date for the period this observation took place.2023-03-31
person_countintEstimated sum of daily visitors to the location during the observation period.2,772
person_count_p50intEstimated median of daily visitors to the location in a week.409
people_fraction_age_18_29floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_30_39floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_40_49floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_50_59floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_60_69floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_70_79floatEstimated fraction of visitors within this age group.0.182
people_fraction_age_80_and_abovefloatEstimated fraction of visitors within this age group.0.182
people_fraction_education_high_schoolfloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_college_without_degreefloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_associatefloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_bachelorfloatEstimated fraction of visitors with this education level.0.182
people_fraction_education_master_and_abovefloatEstimated fraction of visitors with this education level.0.182
people_fraction_gender_femalefloatEstimated fraction of visitors with this gender.0.182
people_fraction_gender_malefloatEstimated fraction of visitors with this gender.0.182
people_fraction_income_25k_and_lessfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_25k_50kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_50k_75kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_75k_100kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_100k_125kfloatEstimated fraction of visitors within this income range.0.182
people_fraction_income_125k_and_abovefloatEstimated fraction of visitors within this income range.0.182
people_fraction_race_amerindianfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_asianfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_blackfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_whitefloatEstimated fraction of visitors with this race.0.182
people_fraction_race_otherfloatEstimated fraction of visitors with this race.0.182
people_fraction_race_two_or_morefloatEstimated fraction of visitors with this race.0.182
return_ratefloatEstimated fraction of total visitors, without a work or home location in this location, seen in the previous month which are also seen this month.0.2
visit_length_p25float25th percentile of estimated time spent visiting the location per person in minutes.4
visit_length_p50floatMedian of estimated time spent visiting the location per person in minutes.7
visit_length_p75float75th percentile of estimated time spent visiting the location per person in minutes.11
capture_rate_150m_p25float25th percentile of estimated ratio between visits to the location and visits to the area within 150m from the center of the location.0.049
capture_rate_150m_p50floatMedian of estimated ratio between visits to the location and visits to the area within 150m from the center of the location.0.053
capture_rate_150m_p75float75th percentile of estimated ratio between visits to the location and visits to the area within 150m from the center of the location.0.079
capture_rate_300m_p25float25th percentile of estimated ratio between visits to the location and visits to the area within 300m from the center of the location.0.038
capture_rate_300m_p50floatMedian of estimated ratio between visits to the location and visits to the area within 300m from the center of the location.0.048
capture_rate_300m_p75float75th percentile of estimated ratio between visits to the location and visits to the area within 300m from the center of the location.0.062

Dynamic Trade Area

Dynamic Trade Area describes the origin of visitors from their Home or Work location to the location on a quarterly bases.

Field nameTypeDescriptionExample
location_idstringThe geographical identification of a value in the data set.ed5ca2fd-69d9-4e6a-ae59-abeb39b13fb8
brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
brandstringName of brandWeight Watchers
naics_idstringID of North American Industrial Classification System812191
naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
us_state_idstringID of US State32
us_statestringName of US StateNevada
us_county_idstringID of US County32003
us_countystringName of US CountyClark County, NV
us_census_tract_idstringID of US Census tract32003002707
us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
us_census_block_group_idstringID of US Census block groups320030027072
us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
us_metro_area_idstringID of US Metropolitan statistical area29820
us_metro_areastringName of US Metropolitan statistical areaLas Vegas-Henderson-Paradise, NV
street_addressstringUS Street Addresses5835 S Eastern Ste 104
zipstringUS ZIP codes89119
h3stringID for Hexagonal hierarchical geospatial indexing system8a2986bb3d47fff
trade_area_us_state_idstringID of US State32
trade_area_us_statestringName of US StateNevada
trade_area_us_county_idstringID of US County32003
trade_area_us_countystringName of US CountyClark County, NV
trade_area_us_census_tract_idstringID of US Census tract32003002707
trade_area_us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
trade_area_us_census_block_group_idstringID of US Census block groups320030027072
trade_area_us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
trade_area_type_idstringID of dimension describing if the trade area describes the HOME or WORK locationHOME
trade_area_typestringName of dimension describing if the trade area describes the HOME or WORK locationHOME
observation_start_datestring (yyyy-mm-dd)The start date for the period this observation took place.2023-01-01
observation_end_datestring (yyyy-mm-dd)The end date for the period this observation took place.2023-03-31
people_fractionfloatEstimated fraction of location visitors with their home / work in the given CBG.0.28

Dynamic Trade Area Distance

Dynamic Trade Area Distance describes the distance of visitors from their Home or Work to the location on a quarterly basis.

Field nameTypeDescriptionExample
location_idstringThe geographical identification of a value in the data set.ed5ca2fd-69d9-4e6a-ae59-abeb39b13fb8
brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
brandstringName of brandWeight Watchers
naics_idstringID of North American Industrial Classification System812191
naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
us_state_idstringID of US State32
us_statestringName of US StateNevada
us_county_idstringID of US County32003
us_countystringName of US CountyClark County, NV
us_census_tract_idstringID of US Census tract32003002707
us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
us_census_block_group_idstringID of US Census block groups320030027072
us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
us_metro_area_idstringID of US Metropolitan statistical area29820
us_metro_areastringName of US Metropolitan statistical areaLas Vegas-Henderson-Paradise, NV
street_addressstringUS Street Addresses5835 S Eastern Ste 104
zipstringUS ZIP codes89119
h3stringID for Hexagonal hierarchical geospatial indexing system8a2986bb3d47fff
trade_area_type_idstringID of dimension describing if the trade area describes the HOME or WORK locationHOME
trade_area_typestringName of dimension describing if the trade area describes the HOME or WORK locationHOME
observation_start_datestring (yyyy-mm-dd)The start date for the period this observation took place.2023-01-01
observation_end_datestring (yyyy-mm-dd)The end date for the period this observation took place.2023-03-31
distance_p25float25th percentile of direct distance from home / work to selected location across all visitors and CBGs.3.02
distance_p50floatMedian of direct distance from home / work to selected location across all visitors and CBGs.3.8
distance_p75float75th percentile of direct distance from home / work to selected location across all visitors and CBGs.42.1

Cross Visitation

Cross Visitation describes the fraction of people visiting the location who also visit other locations on a quarterly bases.

Field nameTypeDescriptionExample
location_idstringThe geographical identification of a value in the data set.ed5ca2fd-69d9-4e6a-ae59-abeb39b13fb8
brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
brandstringName of brandWeight Watchers
naics_idstringID of North American Industrial Classification System812191
naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
us_state_idstringID of US State32
us_statestringName of US StateNevada
us_county_idstringID of US County32003
us_countystringName of US CountyClark County, NV
us_census_tract_idstringID of US Census tract32003002707
us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
us_census_block_group_idstringID of US Census block groups320030027072
us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
us_metro_area_idstringID of US Metropolitan statistical area29820
us_metro_areastringName of US Metropolitan statistical areaLas Vegas-Henderson-Paradise, NV
street_addressstringUS Street Addresses5835 S Eastern Ste 104
zipstringUS ZIP codes89119
h3stringID for Hexagonal hierarchical geospatial indexing system8a2986bb3d47fff
cross_visit_brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
cross_visit_naics_idstringID of North American Industrial Classification System812191
cross_visit_naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
cross_visit_brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
cross_visit_brandstringName of brandWeight Watchers
observation_start_datestring (yyyy-mm-dd)The start date for the period this observation took place.2023-01-01
observation_end_datestring (yyyy-mm-dd)The end date for the period this observation took place.2023-03-31
people_countintEstimated sum of visitors to both the main location and the related location.4,102
cross_visit_fractionfloatFraction of total visitors to the main location compared to the total cross visitation to other related locations.0.019
cross_visit_rankintRank of related location in number of people who went to both the original location and the related location.2

Visitation Pattern

Visitation Pattern describes the time popularity of a location by weekday and hour on a quarterly bases.

Field nameTypeDescriptionExample
location_idstringThe geographical identification of a value in the data set.ed5ca2fd-69d9-4e6a-ae59-abeb39b13fb8
brand_idstringID of brandfff4560d-ad2f-4b94-9350-16fbf775d863
brandstringName of brandWeight Watchers
naics_idstringID of North American Industrial Classification System812191
naicsstringName of North American Industrial Classification SystemDiet and Weight Reducing Centers
us_state_idstringID of US State32
us_statestringName of US StateNevada
us_county_idstringID of US County32003
us_countystringName of US CountyClark County, NV
us_census_tract_idstringID of US Census tract32003002707
us_census_tractstringName of US Census tractCensus Tract 27.07, Clark County, Nevada
us_census_block_group_idstringID of US Census block groups320030027072
us_census_block_groupstringName of US Census block groupsBlock Group 2, Census Tract 27.07, Clark County, Nevada
us_metro_area_idstringID of US Metropolitan statistical area29820
us_metro_areastringName of US Metropolitan statistical areaLas Vegas-Henderson-Paradise, NV
street_addressstringUS Street Addresses5835 S Eastern Ste 104
zipstringUS ZIP codes89119
h3stringID for Hexagonal hierarchical geospatial indexing system8a2986bb3d47fff
day_of_week_idstringDay of the week id (1 - 7 where 1 is the Sunday)3
day_of_weekstringDay of the week (Monday - Sunday)Tuesday
hour_idstringHour of the day id (0 - 23)0
hourstringName of our of day12AM
observation_start_datestring (yyyy-mm-dd)The start date for the period this observation took place.2023-01-01
observation_end_datestring (yyyy-mm-dd)The end date for the period this observation took place.2023-03-31
people_fraction_venuefloatFraction of location visitors for a specific hour and day of week0.164
people_fraction_areafloatFraction of location visitors within 150m from the center of the venue for a specific hour and day of week0.264