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Points Of Interest (POIs)


Machine Learning Visitation comes with a vast amount of POIs which have a history dating back to January 2019. In total, Visitation datasets come with more than 3.8 Million locations.

You can see the schema for POI locations here

Update Frequence

We provide regular updates of our POI map with a monthly cadence. When we observe a change of a POI, we provide a full historical backfill for that location to ensure the timeline is preserved.

Polygon Confidence Score

The 'Polygon Confidence' score is a technical tool designed for estimating likelihood of accurate foot traffic prediction in locations. It evaluates critical factors like location size, brand, category, and spatial aspects such as polygon sharing or location density of the area. Not all polygons represent individual locations perfectly. By calculating Z-scores, the method assesses how typical a location's size is compared to others in its category, resulting in a polygon fitness score.

Polygon Confidence also factors in location characteristics, like being synthetic or a parent location, and spatial variables like density and polygon fitness. This weighted score, 'Polygon Confidence', succinctly quantifies the likelihood of precise foot traffic predictions, essential for effective business and urban planning strategies.

Location Privacy

Our products provide access to safe and compliant data by blacklisting sensitive location categories of locations.

POIs Available

For a POI to be available in our Visitation product there are 4 selection criterias

  • It is in one of the categories listed here
  • Our Polygon Confidence Score for the location needs to satisfy a lower cut-off limit
  • The location was not labeled as permanently closed before January 1st, 2024
  • The locations is not blacklisted by our Location Privacy check


Data is available for locations in the following broad categories:

"Activities Related to Real Estate"
"Amusement Parks and Arcades"
"Arts, Entertainment, and Recreation"
"Automobile Dealers"
"Automotive Equipment Rental and Leasing"
"Automotive Parts, Accessories, and Tire Stores"
"Automotive Repair and Maintenance"
"Bakeries and Tortilla Manufacturing"
"Beer, Wine, and Liquor Stores"
"Book Stores and News Dealers"
"Building Material and Supplies Dealers"
"Business Support Services"
"Clothing Stores"
"Clothing and Clothing Accessories Stores"
"Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance"
"Commercial and Industrial Machinery and Equipment Rental and Leasing"
"Consumer Goods Rental"
"Couriers and Express Delivery Services"
"Death Care Services"
"Department Stores"
"Depository Credit Intermediation"
"Direct Selling Establishments"
"Drinking Places (Alcoholic Beverages)"
"Drycleaning and Laundry Services"
"Electronics and Appliance Stores"
"Food and Beverage Stores"
"Furniture Stores"
"Furniture and Home Furnishings Stores"
"Gasoline Stations"
"General Merchandise Stores, including Warehouse Clubs and Supercenters"
"General Rental Centers"
"Grocery Stores"
"Health and Personal Care Stores"
"Home Furnishings Stores"
"Jewelry, Luggage, and Leather Goods Stores"
"Lawn and Garden Equipment and Supplies Stores"
"Lessors of Real Estate"
"Miscellaneous Store Retailers"
"Motion Picture and Video Industries"
"Office Supplies, Stationery, and Gift Stores"
"Other Amusement and Recreation Industries"
"Other Miscellaneous Store Retailers"
"Other Motor Vehicle Dealers"
"Other Personal Services"
"Personal Care Services"
"Personal and Household Goods Repair and Maintenance"
"Restaurants and Other Eating Places"
"Shoe Stores"
"Specialty Food Stores"
"Sporting Goods, Hobby, and Musical Instrument Stores"
"Traveler Accommodation"
"Used Merchandise Stores"