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Overview

Unacast's Visitation datasets are your solution for unlocking the power of physical local intelligence. Our advanced machine learning model combines multiple data sources such as neighborhood foot-traffic, historical foot-traffic data, and first & third party GPS data to estimate visitation at different locations. With this data you can benchmark your brick and mortar stores against competitors, make informed site selection decisions, and improve location performance.

Use Cases​

Retail

  • Stop guessing where your customers come from. See exactly where your store captures people from and where visitation gaps exist.
  • Take charge of your physical store strategy by understanding your visitor demographics and cross shopping behavior.
  • Decide on the best new locations for your expansion strategy by comparing foot traffic and potential customer base.

Commercial Real Estate

  • Mitigate risk and make data-informed property acquisition and rent decisions.
  • Find optimal co-tenants by understanding regional and national trends.
  • Monitor foot traffic performance for existing portfolio locations.

Financial Services

  • Incorporate foot traffic data into your models for predicting performance.
  • Identify new opportunities by finding brands and locations that are gaining popularity.
  • Monitor the foot traffic ofyour existing portfolio companies for making investment decisions.

About the Datasets​

We provide 7 datasets within the Visitation product:

  • Weekly Foot Traffic: weekly estimated visitation to your location
  • Monthly Foot Traffic: monthly estimated visitation and visitor demographics to your location.
  • Quarterly Foot Traffic: quarterly estimated visitation to your location, visitor demographics, visitor capture rate, visitor return rate, and visitor visit length
  • Dynamic Trade Area: home and work locations of your visitors
  • Dynamic Trade Area Distance: distance from home and work locations of your visitors
  • Cross Visitation: other brands your visitors go to
  • Visitation Pattern: how visitation is distributed throughout the week and by the hour

This data is available in US with history available from October 2018.

Delivery cadence is weekly with a four day lag. That means data for the week Sunday March 12 to Saturday March 18, it will be available on Wednesday March 22.