Skip to main content

Overview

Unacast's SmartMobility is your solution for unlocking the power of physical store intelligence. Our advanced machine learning model combines multiple data sources such as neighborhood foot-traffic, historical foot-traffic data, and 1st & 3rd party GPS data to estimate visitation at different locations. Benchmark your brick and mortar stores with competitors, make informed site selection decisions, and improve store performance.

Target Customers & Use Cases

Retailers

  • Stop guessing where our customers come from and see exactly where your store captures people from and where visitation gaps exist.
  • Take charge of your physical store strategy by understanding your visitor demographics and cross shopping behaviour
  • Decide on the best location for your expansion strategy by comparing foot-traffic and potential customer base

Commercial Real Estate

  • Remove risk and make data-based property acquisition and rent decisions
  • Find optimal co-tenants by understanding regional and national trends
  • Monitor foot-traffic performance for existing portfolio locations

Financial Investment Decisions

  • Incorporate foot-traffic data into your models for predicting performance
  • Identify new opportunities by finding brands that are gaining popularity
  • Monitor foot-traffic of existing portfolio companies for making investment decisions

Data Product

In this data product, we provide 7 datasets:

  • Foot-traffic Weekly - weekly estimated visitation to your location
  • Foot-traffic Monthly - monthly estimated visitation to your location and monthly visitor demographics
  • Foot-traffic Quarterly - quarterly estimated visitation to your location, quarterly visitor demographics, visitor capture rate, visitor return rate, and visitor visit length
  • Dynamic Trade Area - home and work locations of your visitors
  • Dynamic Trade Area Distance - distance from home and work locations of your visitors
  • Cross Visitation - other brands your visitors go to
  • Visitation Pattern - how is visitation distributed throughout the week and by the hour

This dataset is available in US with a history available from October 2018.

Delivery cadence is weekly with a 4day lag. That means for data Sunday 12th March to Saturday 18th March, it will be available on Wednesday 22nd March.