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Overview

Unacast is committed to understanding how people move around on the planet by harnessing the power of location data. We’re building a future where precise and verified human mobility data helps organizations do well and do good. From driving business strategies to tracking infectious diseases, we align to the goals of our clients for the shared benefit of our global community.

Delivery Methods​

Unacast offers the following flexible ways to access Visitations data:

  • Visitations API: Instant access to specific data on-demand, without storing or managing data.
  • Visitations DaaS: A structured and partitioned file feed of data.
  • Insights SaaS Platform: Quick insights in an easy-to-consume, visualized format.

Location Types​

Visitations data can be applied to:

  • Places: Well-known points of interest (POIs) with precise polygons and metadata.
  • Neighborhoods: Census Block Groups for broader area analysis.
  • Custom Locations: Your own latitude/longitude coordinates or polygons.

Key Metrics​

Visitations product includes following core metrics:

  • Foot Traffic: estimated visitation to your location
  • Visit Length: estimated duration of a visit to your location
  • Popular Times: estimated visitation patterns to your location
  • Trade Areas: estimated home and work locations (CBG or ZIP) of your visitors
  • Demographics: estimated demographic breakdown of your visitors

Spatial Resolutions​

Our datasets can be applied to the following locations:

Datasets/LocationsPlacesNeighborhoodsCustom Locations
Foot Traffic✔️✔️✔️
Visit Length✔️✔️
Popular Times✔️✔️
Trade Areas by CBG✔️✔️✔️
Trade Areas by ZIP✔️✔️
Demographics✔️✔️✔️

Temporal Resolutions​

These datasets come with the following cadences:

Datasets/CadenceWeeklyMonthlyQuarterly
Foot Traffic✔️✔️
Visit Length✔️✔️
Popular Times✔️
Trade Areas by CBG✔️
Trade Areas by ZIP✔️
Demographics✔️